Archive for October, 2008
Tutorial: Following Blogs With Google Reader
Google Reader is a powerful little application that allows you to see all your favorite blogs and news sites on one page. As these blogs release new posts, they’ll automatically appear in Google Reader; making it easy to keep tabs on hundreds of blog posts at once. In the “tech” world this is called an [...]
A Sticky Problem: Making Your Message “Stick”
If you’ve noticed your audience leaving your website within seconds…If you find potential clients choosing another agent after a listing appointment…If your marketing seems to get lost in the noise; chances are, you have a sticky problem. Your brand and your business may be failing to stick in the minds of your clients. This quick [...]
10 Books No Real Estate Pro Should Be Without
Knowledge is the key to success with any endeavor, but especially in the real estate industry. With such a diverse skill set required (sales, negotiation, marketing, time management – the list goes on) it’s important to stay on top of the game by constantly learning new topics. Below is a short list of 10 of [...]
“If Only I Had More Time…” – How to Marketing More Efficiently
When I wrote the 7 Deadly Sins of Online Marketing, one of the biggest questions I received was “How do I find the time to do all this?” And while the amount of work required to be effective online can appear daunting, it’s actually far easier than it seems. This article explores 5 tips that [...]
7 Deadly Sins of Online Marketing
The 7 Deadly Sins of Online Marketing are some of the most common, and most tragic, mistakes that many newcomers (including real estate professionals) make all too often. Avoiding these 7 errors can prevent costly setbacks and help keep you on top of your internet marketing game:
SIN #1: Failing to Build Relationships – Marketing online [...]
Marketing on Purpose: Finding Clients in 2008
It’s the dream of every real estate agent: send out a mass mailer to 2,000 local homes, sit back, and the next thing you know you have so many listing appointments you can’t even keep up. Has this ever happened to you? Probably not.
However, there are agents who do have their phones ringing off the [...]
