We’ve all heard the expression “no man is an island” Well, no social network should be an island either! The secret to success with online marketing is making all the different pieces “play nicely” with each other. Over the last few days we’ve been doing a series on Facebook (Links: The Basics of Facebook and Getting the Most Out of Facebook). This article will be going over how you can cross promote your Facebook and Activerain profiles in some unique ways.
Add your Activerain blog posts to your Facebook profile automatically
Facebook allows you to add the posts from any blog (including those on activerain) to your Facebook profile, which is a great way to get your activerain blog noticed. To do this, first install this Facebook app: http://www.Facebook.com/apps/application.php?id=5315590686. Follow the instructions of the application and enter your “rss feed” url which is http://activerain.com/blogs/username/rss (changing username to your activerain username) and every time you post something on Activerain, it will get posted automatically on your Facebook profile!
Put a “Share this on Facebook” button on your Activerain blog
Facebook created a system where any webpage can be “shared” through your public timeline on Facebook. To see what I mean, take a look at my sidebar under the RealSpace Tours banner is a “Share This on Facebook” link. When it’s clicked, it brings up a box that allows others to automatically post my blog to their Facebook timeline.
To add this link to your Activerain sidebar (just like I have in my sidebar), copy the code below and paste it into your “Blog Settings -> Blog Description” under the “My Settings” menu from your Activerain profile:
<a href=”http://www.facebook.com/share.php?u=http://activerain.com/blogs/username” target=”_blank”>Share on Facebook</a>
(changing username to your activerain username)
This will allow other Activerainers to easily “share” your Activerain blog with all their facebook friends.
Link Your Facebook Profile from Activerain & Vice Versa
It almost goes without saying that the most important thing you can do is make sure you have a link and description to your Facebook profile under each Activerain blog post as well as on your Activerain profile page. You should also have a link to your Activerain blog from your Facebook profile.
Join the ActiveRain Facebook Group
We’ve already discussed how you can create a group and fan page for yourself (see here), but joining other groups can be valuable as well. You can interact with other members and grow your friend base. Activerain members even have a group on Facebook: http://www.Facebook.com/group.php?gid=2707000332 – joining this group gives you access to over 1,000 Activerain & Facebook users. What better way to cross promote your profiles?
These are four quick and easy ways to integrate your marketing strategy and cross promote through Facebook and Activerain. Questions on integrating anything above? Additional ideas on cross-promoting? Post them below: