Do Subscriptions Matter on Activerain?
Comments, comments, comments, comments. Every few minutes someone writes a tutorial on how to get more comments on your Activerain post. And while comments are a big part of managing a successful blog, there are other areas that can be equally (if not more) important. And blog subscribers are the key to running a consistently successful blog on Activerain; let me show you why.
Why Blog Subscribers Matter
Wouldn’t it be great if every post you wrote ended up getting featured on Activerain? Well, for your blog subscribers, each post pretty much is featured. When a user subscribes to your blog, they will see all of your most recent posts along the right half of the “blogs” page. This gives you recurring exposure across your entire list of subscribers. When you write a new post, you can be sure they’ll see it.
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Life Lessons I Learned From Twitter
This morning as I noticed that I now have 500 Twitter followers, I can’t help but feel compelled to talk about the massive effect that Twitter has had on me in the 2 months that I’ve been using it. I feel that Twitter has helped make me a more effective communicator and has opened my eyes to some very important principles. So today I’d like to share a few universal life lessons that I’ve learned from Twitter:
Everything can be expressed in 140 characters or less. If you’re like me, you tend to turn quick notes into full blown essays. But what I’ve learned from Twitter (which has a limit of 140 characters per status update) is that virtually everything in life can be expressed in 140 characters. And even more, most things should be expressed in 140 characters or less. If an important client sends you a quick note and you reply in 2 sentences instead of 20, a few things are accomplished: You don’t waste time writing more than you need to, the recipient doesn’t waste time reading it, the reader still gets the answer they were looking for and you sound more powerful. There’s a sense of power in saying: “See you then.” that cannot be achieved with “Oh yeah, that sounds great! I’m looking forward to it… Oh and ….and also….and…..”.
Tutorial: Following Blogs With Google Reader
Google Reader is a powerful little application that allows you to see all your favorite blogs and news sites on one page. As these blogs release new posts, they’ll automatically appear in Google Reader; making it easy to keep tabs on hundreds of blog posts at once. In the “tech” world this is called an RSS reader. This article explores what RSS is, how to use it and–most importantly–how this can help your real estate business.
What is RSS?
RSS stands for “Really Simple Syndicate” and the best way to understand it is to think of it as very simple and portable version of a blog’s content.
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A Sticky Problem: Making Your Message “Stick”
If you’ve noticed your audience leaving your website within seconds…If you find potential clients choosing another agent after a listing appointment…If your marketing seems to get lost in the noise; chances are, you have a sticky problem. Your brand and your business may be failing to stick in the minds of your clients. This quick refresher explores 3 tips that can help keep you at the forefront of your customers’ minds.
Truly, Deeply Care
We all know the surest way to get lost in the noise is to not care about the client; to do the bare minimum and move on. When you go beyond the call of duty to do the little things that might not “matter” to your commission but you know will matter to your clients, it leaves a strong impression.
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10 Books No Real Estate Pro Should Be Without
Knowledge is the key to success with any endeavor, but especially in the real estate industry. With such a diverse skill set required (sales, negotiation, marketing, time management – the list goes on) it’s important to stay on top of the game by constantly learning new topics. Below is a short list of 10 of my favorite books. Each of these have had a substantial impact on my life and I’m confident they can have the same effect on your life as well:
These books aren’t in any specific order, but there’s a reason this is at the top. The premise of this book is “If you saw a purple cow, you’d stop and pay attention.” It explains that if you’re not being remarkable, no one will notice; you’ll get lost like the other boring brown cows. If you’re struggling to rise above the crowd or need help taking your real estate marketing to the next level, this is the book to read.
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“If Only I Had More Time…” – How to Marketing More Efficiently
When I wrote the 7 Deadly Sins of Online Marketing, one of the biggest questions I received was “How do I find the time to do all this?” And while the amount of work required to be effective online can appear daunting, it’s actually far easier than it seems. This article explores 5 tips that can help you consolidate your marketing efforts, become more effective and ultimately spend more time with away from the internet and with your clients.
Tip #1: Pick Your Battles
The most obvious tip is that you cannot be everywhere at once. Not only would this scatter your effectiveness, it would take far too much time. In my last post I mentioned how important it is to be everywhere you can, you shouldn’t leave out any networks or platforms. However, that doesn’t mean you need to spend hours every day on all of these sites. The best strategy is to choose 2-3 places that you feel would be most effective and focus your resources there. For the other 10+ accounts you have, spend a minimal amount of time on them just to stay active.
